Bamidele Portfolio

Sendyfast

UX Design Project
UX Case Study
ROLE | UI UX Design

PROBLEM STATEMENT

US users who have families oversea need a better and faster way to send money across the world.

AUDIENCE
• Lives in the US
• Male & Female
• Have families who live overseas
• iOS and Android users
• 21 — 60 yrs of age

PROBLEM STATEMENT

US users who have families oversea needs a better and a faster way to send money across the world.

AUDIENCE
• Lives in the US
• Male & Female
• Have families who live overseas
• iOS and Android users
• 21 — 60 yrs of age

RESEARCH

METHOD: User Interview

The goal of conducting a face-to-face interview was to find out if a problem really existed.

Also to learn about the process of sending money, why people send money overseas and why are they not sending money through their bank using international transfer method that’s readily available. How do users decide what method or platform to use when sending money overseas and how often do they send money overseas? What issues are they dealing with using the platform they use to send money.

All interviews were conducted one-on-one.

DISCOVERY

People are trying to
• Send money overseas
• Send money fast using a reliable platform
• Earn free call credit to call receiver and confirm when money transferred is received
• Send money using an app on their phone

Their motivation
• Family member well-being
• The need to take care of responsibilities
• Supporting siblings
• Exchange rate/fee
• Incentives in the form of free international call credit

HYPOTHESIS

Based on the information gathered from the interviews, we believe that by developing an app that’s easy to navigate, allow users to send money fast, safe and convenient on their phone to their loved ones overseas, we would be able to meet the user goals.

We will know this is true when we see the funds being transferred through our app delivered to the receiver's account safe and fast that users leave positive reviews and recommend our app to other users.

ANALYSIS

Method: Comparison Matrix
What platform exists already?
How can we turn what’s missing from these platforms into our user's goal
WESTERN UNION | BOXYPAY | BOSS REVOLUTION

IDEATION

Refinement | Hi-Fidelity Mockup

WHAT WAS LEARNED

During the design phase, I struggled with the simplicity of the design, it seems to me like it’s too plain and boring. During the user testing phase, I found out that users actually like the simplicity, flow, and how straightforward the app is. Less is more! The goal of this app is to create a platform where users can easily send money with few steps, secure, safe and fast to their loved one overseas. By turning users frustrations into excitement to want to use SendyFast app, I believe the goal of this project is met.

WHAT NEXT?

One common request from the users is being able to use free earned credit to place a phone call in the same the app, the next step is to build the phone call integration, redesign user flow and iterate on wireframes.

MORE FEATURES. MORE TESTING. MORE ITERATION.

WHAT WAS LEARNED

During the design phase, I struggled with the simplicity of the design, it seems to me like it’s too plain and boring. During the user testing phase, I found out that users actually like the simplicity, flow, and how straightforward the app is. Less is more! The goal of this app is to create a platform where users can easily send money with few steps, secure, safe and fast to their loved one overseas. By turning users frustrations into excitement to want to use SendyFast app, I believe the goal of this project is met.

WHAT NEXT?

One common request from the users is being able to use free earned credit to place a phone call in the same the app, the next step is to build the phone call integration, redesign user flow and iterate on wireframes.

MORE FEATURES. MORE TESTING. MORE ITERATION.