Quten Research Institute
Amazon Brand Store 

Role | Brand, UX & Design

Qunol is a pharmaceutical firm that produces CoQ10 and Turmeric supplements in both softgel and liquid form. Qunol understands that when it comes to supplements, it’s not what consumer takes, it’s what they absorb that matters. Qunol focuses on 100% absorption with formulations that are enhanced to provide superior absorption compared to regular forms of CoQ10. There are tons of CoQ10 and Turmeric supplements on Amazon  — Qunol aims to share a wealth of knowledge with its consumers such as the benefits of CoQ10 and the reason Qunol is the #1 cardiologist recommended form of CoQ10. The focus is to engage consumers and boost sales, to achieve this, my job was to create compelling design and experience that stands out among competitive products on Amazon.

Working closely with Qunol Marketing Team, my role was to help create not only aesthetically appealing design but also an intuitive brand store and experience for desktop and mobile users — where consumers can learn more about the product, get external resources, and also buy the product. This includes working on the digital design, user experience, information architecture, visual design, rapid prototyping, design direction from design kick-off, iteration, to final launch. We also needed to develop an experience that could scale in both content and features, so we worked across categories to craft a coherent design language and framework that could be applied across the digital product ecosystem.

INFORMATION

We provided readily available information side-by-side,
combining product benefits and some data gathered from the FAQ on the same module,
to provide the consumer with answers to the intended questions. 

DESIGN

We incorporated products into consumers lifestyles, daily activities, and routines.
I crafted the design to match Qunol brand identity, using complementary
colors, that grasp consumer's attention.   

ACCESSIBILITY

Measuring performance, we gathered some backend metrics from Amazon —  
Majority of Qunol's consumers are heavy mobile users so I designed a brand store to adapt
to mobile, tablet, and desktop, crafting design and placing information to conform with mobile guidelines. 

CATEGORY

We are so keen to make sure we are providing consumers with multiple information sources.
We incorporated the information into top-level menu items and created additional
categories to learn more about CoQ10 and Turmeric pages. 

VIDEO

According to YouTube, mobile video consumption grows by 100% every year.
64% of customers are more likely to buy a product online after watching a video about it.
We gathered a few products benefit information and I created some videos 
as another method to engage consumers.

Reference:
Video Marketing: The Future Of Content Marketing | Matt Bowman, Forbes Councils - Feb 3, 2017
https://www.forbes.com/sites/forbesagencycouncil/2017/02/03/video-marketing-the-future-of-content-marketing/#19f6eb346b53

I constantly update the brand store with new creatives when there is new content to share, refine asset placement based on consumer feedback, and continuously optimizing the page to attain a better shopping experience for consumers.